Sunday, July 02, 2006

NEWS FROM REDMOND AdCenter is Microsoft's new search engine advertising platform, designed to attract more keyword advertising dollars to the company and to help MSN.com compete with Google.

Advertisers access AdCenter via a flashy new website--and you'd think Microsoft would want that site to be as widely accessible as possible.

But no: It just so happens that the site's been designed to be incompatible with both the Macintosh operating system and the Firefox web browser.

In other words, if you want to spend ad dollars with Microsoft, you better hope you're sitting behind a PC that runs Windows and IE 6.0 (or later) when the urge hits.

Memo to Microsoft: Denial is not a business model.

CONTRAPOSITIVE is edited by Dan Aibel. Dan's a playwright. He lives in New York City.