Saturday, July 03, 2004
But all the talk of per-screen averages and daily box office returns led me to a discovery worth taking a moment to digest:
WHITE CHICKS, the Wayans brothers vehicle, did $2,481,127 in business on Monday, June 28. Which suggests that more than 248,000 people--or almost .1% of the entire U.S. population--went to see the film sometime that Monday.
In an age of digital cable, high speed internet, satellite TV, video-on-demand, Netflix and the Xbox, that figure strikes me as astoundingly high.
I don't mean to pick on the Wayans brothers. And I've yet to hear anything, one way or the other, about WHITE CHICKS. But with all those options out there, isn't it sort of shocking that so many people chose to pay good money so they could spend their Monday night in a room full of strangers, watching a couple of comics dressed up in drag?