Wednesday, February 18, 2004
Still, I think the beginnings of an answer can be found in the first sentence of today's exit message:
Today my candidacy may come to an end—but our campaign for change is not over.
What kind of change, exactly, is he talking about here? Healthcare? Balanced budgets? Gay rights?
In Iowa, and in the rest of the primaries, for that matter, there was only one position--opposition to the war in Iraq--that Dean was clearly and closely identified with in the minds of voters.
We knew he wanted "change" and we knew that he was from the "Democratic wing" of the party. But that aside, we didn't know much.
For a Governor with an exemplary record and literally months of free (if intense) media exposure, the fact that people still know as little about Dean's positions as they do today speaks volumes about his campaign's failure to stick to a clear message and get that message heard.